EXPERIENCE

Samantha’s approach is a perfect blend of genuine friendliness and caring professionalism. She helped me see how small, intentional changes can lead to big results over time. Our session was educational, guiding, and left me feeling motivated with a plan. 

If you’re looking for non-judgmental encouragement with the energy of a true cheerleader, book with Samantha!

—Marsha Cleff (Founder and Lead Resume Consultant, 6 Star Resume Strategy)

Health & Fitness Expertise

My career began in 2007 with a B.S. in Kinesiology (Exercise Science), where I learned about human physiology, movement patterns, and response to appropriately applied stress. Since then, I’ve helped countless women rebuild their health by strengthening their bodies, improving their habits, and creating sustainable wellness routines. I have since learned how the body thrives through alignment, rhythm, and intentional practice.

Areas of Expertise:

  • Personal training & functional movement

  • Fitness programming for strength, mobility, and endurance

  • Nutrition education & healthy lifestyle design

  • Stress management, recovery, and sleep optimization

  • Habit building and long-term behavior change

My approach is rooted in whole-person wellness—body, mind, and spirit—because when one part strengthens, the rest of life follows.

Leadership, Management & Organizational Growth

Over the last 15+ years, my work expanded from personal coaching into leadership, operations, and organizational development. I’ve led teams, built systems, and restructured businesses using the same inside-out approach I use with individuals.

Career Highlights:

  • Managed multiple fitness facilities generating $500K–$750K annually

  • Built and implemented new systems during COVID that moved the entire business from in-person service to a successful virtual model.

  • Increased post-COVID sales by 59% through systems, structure, and culture shifts

  • Designed scalable wellness programs for a biotech startup

  • Built the operations for an 18,000 sq. ft. private training facility

  • Improved team communication, retention, and performance across multiple organizations

  • Simultaneously managed multiple business models, eventually merging and restructuring them into one streamlined, high-functioning business entity.

I don’t just build systems—I build ecosystems that align people, purpose, and performance.

Personal Development

My coaching is shaped by over a decade of study in human behavior, emotional intelligence, leadership, neuroscience, psychology, somatic work, and more.

Influences & study areas:
Emotional intelligence • Behavior change • Neuroscience • Leadership • Somatics • Prayer & spiritual growth • EOS® (Entrepreneurial Operating System®)
Using frameworks like DISC, Hogan, and Strengths to help clients understand their wiring and lead confidently.

Programs & Tools

I’ve created a wide range of resources used in fitness, wellness, leadership, and business development, including:

  • Fit Body & Vibrant Life Guides

  • EOS (Entrepeurnal Operating System

  • Video Journaling

  • Habit & Lifestyle challenges

  • Stress reduction tools

  • Build Your Next Year: A 12-month framework for personal or professional goals, traction, and meaningful progress.

  • Productivity templates and systems worksheets

(Many are being refreshed for new programs and workshops.)

About Me