EXPERIENCE

CAREER HIGHLIGHTS

  • Managed multiple fitness facilities generating $500K–$750K in annual revenue

  • Built and implemented a crisis management plan that successfully transitioned an entire in-person business to a virtual model during COVID

  • Increased post-COVID sales by 59% through systems, structure, and culture shifts

  • Designed scalable wellness programs for a Silicon Valley biotech startup

  • Worked alongside data scientists and physicians in a collaborative startup environment

  • Built the full operations for an 18,000 sq. ft. private training facility

  • Led teams ranging from intimate groups to 75 employees

  • Spearheaded brand mergers and developed and launched new business models

  • Simultaneously managed multiple businesses of different models before merging and restructuring them into one streamlined, high-functioning entity

EDUCATION B.S. in Kinesiology (Exercise Science) 20 years of continued study, mentorship, and development under coaches, founders, and industry leaders

PROFESSIONAL BACKGROUND

What started as a career in personal training in 2007 grew into 15+ years of leadership, operations, and organizational development across the fitness, wellness, and business sectors. I've worked at every level — from one-on-one coaching to managing multi-site operations — and built my expertise from the ground up, one role at a time.

Personal Trainer → General Manager → Regional Director → Coach → Consultant → Business Owner

AREAS OF EXPERTISE

Health & Fitness Personal training and functional movement · Fitness programming for strength, mobility, and endurance · Nutrition education and healthy lifestyle design · Stress management, recovery, and sleep optimization · Long-term habit building and sustainable behavior change

Leadership & Operations Team development and culture building · Systems and SOP creation · Organizational restructuring · Management coaching · Communication and performance improvement

Business Strategy Vision development and strategic direction · Priority setting and goal execution · Accountability structures · Scaling and growth planning · Business model development and restructuring

FRAMEWORKS & TOOLS

EOS® (Entrepreneurial Operating System) · DISC · Hogan Assessment · Love Languages in Leadership · Strengths-Based Coaching

AREAS OF STUDY

Emotional intelligence · Behavior change · Neuroscience & neuroplasticity · Somatics · Leadership psychology · Human connection · Linguistics · Individual-to-team development · Prayer & spiritual growth

THE PHILOSOPHY BEHIND THE WORK

I don't just build systems — I build ecosystems that align people, purpose, and performance. My approach is rooted in the belief that sustainable growth — in business and in life — starts from the inside out. When the person is strong, everything connected to them becomes stronger too.

My mission is to see more people doing what they love, doing it exceptionally well, being rewarded for it, and making a greater impact in their families and communities.